Lauren Engel

Lauren Engel’s professional journey has been diverse and dynamic, showcasing a transition from analyzing digital media campaigns for major corporations to her current role as a architecture, interiors, and real estate videographer and photographer based in Los Angeles.

Her career began with internships at Comcast NBCUniversal and Interpublic Group, where she gained experience in analyzing and optimizing digital advertising and media campaigns for Fortune 50 companies. Graduating from Northeastern University with a degree in International Business further enriched her skill set.

Moving on to HYPEBEAST, a globally recognized media company focused on culture and lifestyle, Lauren initially served as a data analyst before taking on the responsibility of leading SEO initiatives for all seven websites across five international offices.

Later, Lauren joined Disney’s Disney Media and Entertainment Division, where she contributed her expertise to enhancing SEO for brands such as the Oscars, ABC, National Geographic, Hulu, and Disney+.

Lauren has managed SEO for…

What’s Inside

Keywords

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Module 1 — Intro to SEO Fundamentals

We’ll walk through exactly what SEO is and use that understanding to help you tailor an optimized SEO strategy for your business.

In this module, you’ll learn to:

• Understand the basics of SEO

• Knowing Your Target Market- Broad and Specific Searches

• Leveraging Tools for Finding Keywords

• H1, H2 and Paragraph Text

• Image File Size, Compressed Images, Image Names and Alt Text

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Algorithm

404s

Slugs

Favicon images

Module 2 — Backend

In this module, you will learn to:

• Add a Browser Icon

• Add Social Sharing Images

• Creating a Custom 404 Page

• Ensuring SSL is enabled

• Checking URL slugs

• Location Information

• Enabling Pages

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Module 3 — Analytics, Indexing and Best Practices

In this module, you will learn the basics off:

• Google Search Console

• Google Analytics

• Request that Google indexes your site

• Verify your site with Bing webmaster tools

• Content Best Practices

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Curated Keyword Research and SEO Checklist PDF

Keyword Checklist

40+

Bonus Addition

The SEO course includes a free PDF encompassing keyword research insights and a SEO checklist. We curated over 40 must-have keywords that photographers in real estate, architecture, and interiors need in order to begin ranking well. We used our paid tools to find these keywords so you don’t have to pay for anything extra.

Purchase Real Estate Photographer SEO Course — $129

Purchase Architecture/Interior Photographer SEO Course — $129

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Be in the same (digital) room with other photographers

Architecture, Real Estate and Interior Photographers private Facebook group.

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We all want the same thing! To rank higher and be found by our clients, let’s share our strategies and win together. Plus, we believe this is one of the most valuable aspects of this course—having direct access to our instructor, and being able to ask any feedback, questions, and support.