Kelli Marie Connor – Profitable Mini & Specialty Sessions

🌟 Introduction

• Introduction
• Highly Recommended Course Supplements
• BouDIY
• Bad Reputation
• Why Offer Mini Sessions
• Working with Intention
• Working With Intention Worksheet.pdf
• Mini Sessions as a Complete Business Model
• Minis CAN be Luxury!

🔍 The Difference Between Minis, Specialty Sessions, Model Calls, and Full Price Sessions

• Mini Sessions vs. Specialty Sessions
• Mini/Specialty Sessions vs. Full Priced Sessions
• Mini/Specialty Sessions vs. Model Call Sessions
• Limited Luxury Sessions or Destination Sessions

⏰ When to Offer Minis & Specialty Sessions

• When to Offer Minis & Specialty Sessions
• The 4 Quarter Method
• The 6-Month Method
• The Monthly Method

🎨 Ideas for Specialty Sessions & Minis

• Ideas for Themes
• Bonus Sets as Minis
• Themes Worksheet.pdf

📢 Marketing

• The Importance of Hype
• Preparing for Launch
• Scarcity Marketing
• Scarcity Marketing with Online Booking
• Conditioning Your Audience
• Marketing a Year of Minis
• Focused Marketing
• Images for Marketing
• How Far in Advance to Market
• Social Media Copy

💄 Hair/Makeup & Wardrobe

• Hair and Makeup
• Consider this…
• Wardrobe
• HMUA as Assistant
• Getting Clients to Opt-In on HMUA + Script

📅 Scheduling for Multiple Clients in a Day

• 4 Customizable Schedule Examples
• How Much Time Should Be Included?

💰 Session Fee Pricing for Minis & Specialty Sessions

• How to Decide What to Charge
• Mini Session Fee
• Upselling on the Session Fee
• Factoring in Shooting Space Costs (with or without studio)

💳 Pricing Menu for Minis & Specialty Sessions

• Modified Price List
• Digital Files
• Ideas for Specialty Products
• Pricing Sheet Example
• Mini Guide How To Pricing Sheet.mov
• Collections
• Minimum Purchase Requirement
• Deciding What To Charge Worksheet.pdf

📆 Booking

• The Voucher Method
• Terms & Conditions
• Terms & Conditions [Copy]
• Voucher Form Set Up & Workflow Integration – Dubsado.mov

🛠️ Pre-Session Preparation for Effective Minis

• How to Quickly & Easily Warm Clients Up
• Pre-Session Email Template
• In-Person Prep Script
• Pre-Session Phone Script
• Pre-Session Payment Plan Bonuses with Minis?
• How Many Poses for a Mini?

💼 In-Person Sales

• Same Day IPS for Minis
• IPS Process for Minis

📚 Getting Your Mini Clients Booked for Full Sessions

• Getting Mini Clients to Book Full Sessions

🚫 Mini Session Issues & How to Prevent Them

• Self-Care During Minis
• Average Sale
• Under-Booking

📊 Real Examples of My Past Promotions

• August 2019 Mini Pricing
• 2020 Waterfall Specialty Sessions
• 2020 Beach Specialty Sessions
• 2020 Beach Week Destination Sessions

🆓 Free Canva Templates

• Instagram Story Template
• Facebook Post Template
• Facebook Cover Template
• Specialty Session Prep Guide Template

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