Justin Welsh – Idea Audience Proof Product – The Side Income Playbook

How I Turned My Side Hustle Into a Full-Time Creator Career

Hi, I’m Justin. I went from zero followers and zero dollars online to building an audience of 80,000+ people and generating $667,884 in revenue — including $117K+ from course sales alone.

But it wasn’t always like that…

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🧠 The Backstory

I spent 4 years as an executive at a hyper-growth startup in Los Angeles. I helped scale the company from $0 to $50M in recurring revenue — but the burnout hit hard. I was exhausted mentally, physically, and emotionally.

In 2018, I started experimenting with how to leave.

I had never:

• Posted on social media

• Worked for myself

• Started a business

• Made even $1 online

Within 12 months, I cracked the code — and on August 1st, 2019, I walked away from my role to go full-time as a creator.

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🎓 What You’ll Learn

In this video course, I’ll show you exactly how I did it — step-by-step — and how you can do it too.

Whether you’re trying to pay a phone bill, save for your future, or replace your entire income… this is where to begin.

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🗂️ Course Agenda

Section 1: Course Context

📹 Introduction: Meet the Instructor, Background & Expectations (9:42)

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Section 2: The Mindset for Building Online

1. Play the Long Game (7:11)

2. Knowledge Blindness (5:29)

3. Overcome Your Fear (4:29)

4. Meet 4.66B Prospects (4:43)

5. The New Rules of Internet Money (3:28)

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Section 3: Idea

6. How to Ideate (7:37)

7. A Niche of One – Part 1 (8:45)

8. The Background (4:07)

9. The Transformation (9:34)

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Section 4: Audience

10. Play Moneyball (10:49)

11. The Profile Funnel (10:08)

12. Rapid Relevant Creation (15:22)

13. The Scroll Test (11:20)

14. The Art of the Capture (9:39)

15. The Distribution Network (8:04)

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Section 5: Proof

16. A Niche of One – Part 2 (5:07)

17. Building an MVP Service Business (8:13)

18. Service Automation (5:25)

19. Behind The Scenes of Automation (10:45)

20. F.I.T.I. (14:09)

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Section 6: Product

21. Move Fast & Cheap (12:39)

22. Building in Gumroad (7:04)

23. Creating a Compelling Launch (11:54)

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Section 7: What’s Next?

24. What’s Next? (2:58)

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❓Frequently Asked Questions

Who is this course for?

Anyone looking to generate income online — from side hustlers and creators to full-time founders. If you’re just getting started or want to grow what you’ve already built, this is for you.

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Why is building online important?

It might not be for everyone. But if you want to earn more, pay off debt, save, invest, or build something you’re proud of — building online is one of the best ways to do it.

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Why should I listen to you?

I’m the former CRO of PatientPop, one of Inc. and Entrepreneur’s fastest-growing startups. Over the last 15 months, I’ve built a business online that’s earned over $667,000. I’m not flashy — just someone who’s walked the path and can help guide you down it.

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What exactly will I learn?

You’ll learn a repeatable framework for:

• Creating a winning idea

• Growing an engaged audience

• Building trust with proof

• Turning that into digital products that sell 24/7

This is the same process I used to build three separate online businesses.

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How much does it cost?

$149 — that’s it.

No upsells. No hidden fees. No fluff.

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Why is it so affordable?

Because accessibility matters. I want this course to help as many people as possible. If you find it valuable, my only ask is you tell someone else who could benefit.

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What’s missing compared to $1,200 courses?

Production value. There’s no videographer, no fake mansion, no private jets. Just me, in my home office in Nashville, teaching you what actually works.

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How long until I see results?

That’s up to you. If you start today and apply consistently, you could see real traction in 6–12 months. This is not a “get rich quick” scheme. It takes action and patience.

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👇 Ready to Get Started?

Click the Buy This button and start building your online income today.

Let’s do this.

Cheers,
Justin