Jerry Ghionis Photography Training – Business and Marketing

📸 Business and Marketing Tips

Become a profitable wedding and portrait photographer with street-smart business, sales, and marketing advice.

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💼 General Business Advice

• 🎤 Let’s Talk Business – Q&A (1:58:15) (Live Broadcast)

• 📧 How to turn email and phone inquiries into in-person meetings (1:24:06)

• 💰 How to price your wedding collections? (1:42:06)

• 🚫 Don’t spend money that’s not yours

• 📞 Should you give your price over the phone?

• 📜 Price list structure

• ⭐ Maintaining a good reputation

• ✍️ What makes a good contract?

• 📑 Sample wedding contract

• 📸 Second shooter contracts

• 🔏 Contracts and copyright

• 📂 Offering digital files

• 🔄 Reinventing yourself in business

• 🎨 Reinventing yourself creatively

• 💪 Why self-confidence is critical to your business

• 😨 Fear of failure

• 🚀 Challenging yourself creatively

• 🌟 Business inspiration

• ✈️ Destination weddings – pros and cons

• 🛄 Travel tips

• 🖥️ Outsourcing your post-production

• 🎬 Working with filmmakers

• ❤️ How to maintain your passion

• ⚠️ Working for exposure

• 💵 Pricing advice

• 🏢 Multi-photographer studios

• 📷 Personal projects

• 🎓 Lessons I’ve learned

• 🏁 Running your own race

• 📸 Competing with guests with cameras

• 📊 Keeping financials organized

• ✨ Positivity attracts positive results

• 🎭 Learn how to play

• 💑 Working together as a couple

• 🤝 The dangers of self-isolation

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🏆 Makayla Jade: Building a Profitable Print Studio

• 📹 Part 1: (1:03:18) (Live Broadcast)

• 💰 Part 2 – In-person Sales (1:14:40) (Live Broadcast)

• 🚀 Part 3 – How Makayla Got Started (1:09:37) (Live Broadcast)

• 🏡 Part 4 – Selling from home to having a proper studio (1:00:08) (Live Broadcast)

• 📷 Part 5 – Wedding Critique (1:17:46) (Live Broadcast)

• 💸 Part 6 – Maximizing Profits (56:42) (Live Broadcast)

• 🔄 Part 7 – Implementing Jerry’s Advice (51:13) (Live Broadcast)

• 📆 Part 8 – Pre-Wedding Workflow (52:38) (Live Broadcast)

• 🖥️ Part 9 – Post-Wedding Workflow (53:39) (Live Broadcast)

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💰 Sales

• 📖 Album Order Appointment – Part 1 (1:31:05) (Live Broadcast)

• 📖 Album Order Appointment – Part 2 (56:37) (Live Broadcast)

• 📖 Album Order Appointment – Part 3 (1:05:20) (Live Broadcast)

• 🖼️ Wall Art that Sells (1:08:26)

• 🏢 Studio Walkthrough and Wall Art Exposé (1:23:07)

• 🎯 Sales tips

• 💡 Increasing Value for Clients for Irresistible Sales by Steve Saporito (1:24:50)

• 🎁 Sales incentives

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🌐 SEO and Web

• 🔄 Website Reinvention (48:39) (Live Broadcast)

• 🛠️ Rob Greer: Google is a Stone Cold B**** (1:09:01) (Live Broadcast)

• 🔍 Rob Greer: SEO Techniques – Part 1 (56:26) (Live Broadcast)

• 🔍 SEO Techniques – Parts 2-5

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📂 Get it Together! How to Organize Your Business

• 🔧 How to Streamline your Business – Part 1 (1:07:54) (Live Broadcast)

• 🔧 How to Streamline your Business – Part 2 (1:13:58) (Live Broadcast)

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📞 Client Communication

• 🚨 Handling Client Complaints (57:15)

• ⏳ How to get your couples to give you enough time on the wedding day (1:18:51)

• 🤝 Building trust

• 📞 General telephone etiquette

• 📅 Negotiating the timeline

• 🏆 Educating your clients

• 💎 You are your most valuable asset!

• 🌟 Lasting impressions

• 📝 How to resolve complaints – Parts 1 & 2

• ✉️ Email etiquette & responses

• 🎭 Personality types – Parts 1-4

• 🚩 Beware of red flags when working with a potential client

• 📚 Managing client expectations

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📢 Marketing

• 👰 Marketing with Bridal Boutiques (1:22:26)

• 📰 Getting your work published in a bridal magazine

• 🔄 Always ask for the referral

• 🎁 Gift registry

• 📸 Should you refer fellow photographers?

• 💇‍♀️ Cross-promoting with hairdressers

• 🏬 Empty storefront, great opportunity!

• 🎯 Creative marketing ideas

• 📈 The psychology behind images on social media

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🏷️ Branding

• 🤔 Business name: personal name or studio name?

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📊 Business Breakdown by Julian Walker

• 🎭 There is more art in business than photography

• 🤦‍♂️ The blind leading the blind

• ❌ Learning to say no

• 💰 The two types of money

• 💸 Spenders vs. keepers

• 📊 The law of averages

• 📑 The financial review

• 🏛️ The importance of structure

• ⚠️ Threats or opportunities?

• 🔧 Working efficiently

• 🕰️ The rule of 45

• 📋 Overview